What’s Happening at The One Motorcycle Show: May 2–4 in Portland, Oregon
PORTLAND, OREGON – April 14th, 2025 – With The One Motorcycle Show around the corner, the highly-anticipated event is stacking the weekend with custom bikes, live art, sponsor activations, and three motorcycle giveaways—marking 16 years of celebrating the builders, brands, and believers who keep custom culture alive.
Returning to Portland’s Zidell Yards, the 2025 edition could be one of the last held at this iconic venue, as development plans for the site move forward. After five years at Zidell, this year’s show is poised to be a milestone moment in Portland’s cultural calendar.
“We started this show in a freezing warehouse with no heat and a bunch of wild ideas. Sixteen years later, it’s still got that same heart—just with a few more bikes, a few more beers, and a lot more people who care. The sponsors showing up, the builders throwing down, the locals holding it all together—that’s what makes this thing real.” —Thor Drake, Founder, The One Motorcycle Show
This year brings new energy to the floor: Progressive and Secret Walls are teaming up for a first-ever live art battle on the show floor. Artists will go head-to-head painting massive black-and-white murals in front of a live crowd. It’s fast, unpredictable, and one of the most family-friendly moments of the weekend—a perfect reason to bring the kids.
Rolling In Heavy: What the OEMs Are Bringing to The One Show 2025
When major motorcycle brands show up, it’s more than a booth—it’s a vote of confidence in the culture of The One Show. OEMs bring the bikes, demos, and tech that connect custom builders with the future of riding.
Indian Motorcycle – Offering demo rides, a cold brew collab, and appearances by Carey Hart.
Harley-Davidson – Rolling in rare museum pieces all the way from the Harley Davidson museum in Wisconsin, live tattoos and custom merch.
Royal Enfield – Giving away a one-of-a-kind custom artist built Blank Canvas bike, years in the making.
Triumph Columbia River – Giving away a brand new Triumph dirt bike and repping top-tier service.
The Action Behind the Brands: Featured Sponsor Activations
Sponsors turn the weekend into an experience. They bring the energy, the drinks, the gear, and the giveaways that keep The One Show buzzing—and prove that custom culture has serious backing.
Bulliet – Hosting live painting and pouring cocktails on-site.
Russ Brown Motorcycle Attorneys – Backing a custom bike giveaway and “Riders Helping Riders” program.
Gates Carbon Drive – Ditching the grease, skipping the fuss, and suspending a motorcycle mid-air with nothing but their belt drive system.
Danner – The ‘sole’ of the show and a Portland staple bringing boot shines, live art, hat customizations, and their new ‘Sole Stand’ to this year’s show.
Vero Watches – Launching a custom, limited-edition One Show timepiece.
ICON Motosport – Bringing back the coveted 21 Helmets exhibition with a twist.
REV’IT! – Moto gear made by riders, for riders.
Cayman Jack – Serving up ready-to-drink cocktails.
Miller Lite – Crisp, cold, and classic beer service all weekend.
Simpson Helmets – Supporting the Globe of Death, showcasing American-made stunt-ready helmets, and hosting live helmet painting on-site.
Best Day Brewing – Offering non-alcoholic brews that still bring the flavor.
Shwood – Providing custom sunglasses and custom axe trophies for standout bikes and builders.
Sawicki Speed – Delivering the sound of the show with performance exhaust systems.
Oregon Screen Impressions – Live screen printing and custom merch.
Drink Weird – Keeping the crowd cool with bold, non-alcoholic drinks and fueling the vibes.
Rooted & Representing Portland, Oregon:
The One Moto Show isn’t just in Portland—it’s made of Portland. These local partners ground the show in the city’s creative grit and give it a soul you can taste, hear, and feel. Their support turns an international event into a hometown celebration—authentic, handmade, and proudly Pacific Northwest. These hometown heroes help shape the spirit of The One Motorcycle Show and will be on display during the weekend.
Travel Portland – Highlighting the city’s creative spirit and cultural scene.
Prosper Portland – Investing in Portland’s creative economy, small business community and cultivating healthy tourism
The Oregonian – Telling the stories that matter locally.
Coast – Repping 100 years of Portland-made quality goods.
Sandy Hut & Holman’s – Two legendary Portland bars, each around a century old, are hosting official off-site One Moto afterparties.
Lincoln Design Co. – Designing the show’s identity and showcasing creativity.
One Moto Café, Rip’s Co Skateshop, Vellaz, Sidewinder Subs – Fueling the show with local flavor.
Puff Coffee – Caffeinating the masses with Portland’s finest beans.
VAHNA – Hosting a moto film fest at Clinton Street Theatre Thursday May 1st, doors at 6pm, bringing big-screen storytelling to kick off the weekend.
Pro-Tek Automotive – Producing the Custom & Classic Car Show.
Pro Photo Supply – Supporting show photography and visual storytelling.
Media Access & Programming Highlights
These scheduled sessions offer the media a front-row seat to the people and moments shaping custom culture. Whether you're filming, interviewing, or just digging deeper—these are the times to tune in.
Friday at 12:00 PM - SIMPSON HELMETS
Come see the first Globe of Death performance by Fenix Dresdner brought to you by Simpson Hemets.
Friday at 2:00 PM – INDIAN MOTORCYCLE
Join Carey Hart as he talks about his Chieftain PowerPlus Custom—his first-ever build on Indian’s newest platform.Saturday at 10:00 AM – RUSS BROWN
Celebrate 50 years of fighting for riders, Russ Brown Motorcycle Attorneys kicks off the day with a nod to legacy and rider rights.Saturday at 11:00 AM – ROYAL ENFIELD
A spotlight on the Shotgun 650: a platform designed to defy categorization and drive customization culture across the globe.Sunday at 11:00 AM – SHWOOD
Explore the Iron & Resin collaboration frames and the craftsmanship behind Shwood’s Portland-made eyewear.
International Female Ride Day: May 3rd, 2025
Saturday at The One Moto Show lands on International Female Ride Day, and we’re celebrating with an all-women ride-in hosted by The Litas, rolling straight into the show. In partnership with Indian Motorcycle, it’s a chance for riders—especially those who’ve never been on an Indian—to demo bikes, connect, and be part of a new era of moto culture. From female builders and custom bikes on display to a women-led production crew and a growing presence across the scene, this isn’t about “girls on bikes”—it’s about women driving the industry forward. Capping off the weekend of the show is a screening of Angels of Dirt on Sunday night—an inspiring film about the next generation of women in racing.
ABOUT THE ONE MOTORCYCLE SHOW
The One Motorcycle Show is the brainchild of Thor Drake, a creative force in the moto world and founder of One Moto Cafe Family (formerly known as See See Motor Coffee), this annual gathering attracts young and old, wild and mild, moto enthusiasts, and non-motorcyclists alike for a weekend filled with excitement, inspiration and the best custom motorcycles on the planet. For tickets, hotel accommodations or other information including custom-built bikes, art, vendors, submissions and more visit www.the1moto.com/. Instagram: @the1moto.
ABOUT THOR DRAKE
Thor Drake, founder of The One Motorcycle Show and One Moto Cafe, is a creative force in the moto world. His bold ideas have landed him in Jackass Two, the Guinness Book of World Records, VICE, and countless other publications. A motorcycle builder, creative director, and self-described janitor, he’s built The One Show into a powerhouse event for the motorcycle community. Under his leadership, the show has sold out year after year, alongside a record-breaking AFT Castle Rock TT race, later named Flat Track Event of the Year by the AMA.
In February 2024, The One Motorcycle Show expanded beyond Portland, debuting in Las Vegas alongside AIMExpo—a historic moment for the moto industry and community. This milestone solidified The One Show’s place as a driving force in motorcycle culture, continuing to push boundaries while staying true to its roots.
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